SERVICES
We don't do puff-and-fluff PR projects. Not that there's anything wrong with them.
The Echols Group specializes in the management of business issues, conflicts, corporate image and reputation.
We believe these areas make big differences in how you do your business. For instance, the way in which your organization manages a downsizing, communicates a high-profile legal challenge, or performs during a heated news conference will influence public and media opinions. Your crisis management strategy in handling an employment discrimination charge, a sexual harassment accusation, or a tainted food product will directly affect your credibility and - more often than not - your bottom line.
Here's How to Fix It
Appoint a guru. A crisis needs a coach. If you are the subject of the crisis, you should not be the coach. Select someone who has superior strategic and communications skills, as well as a cool and steady temperament. You're going to need it. The guru will organize the crisis response efforts, make assignments, and can serve as a public spokesperson.