CRISIS MANAGEMENT
Learn more… “This Can’t be Happening”
A business or professional crisis awaits all of us. Once you accept this inevitability, you are halfway to successful crisis management. And, most importantly, you can begin to organize a simple crisis management program that will douse the flames, no matter how intense.
Be sure that you and your colleagues understand this: the first 48 hours of crisis response are the most critical – by far. What you think, what you say, what you don’t say – and when – must be carefully and thoughtfully considered.
And if you wait to act, go find another party. Because yours may be over.
The Echols Group has guided organizations through public health scares and racial discrimination controversies, through ugly neighborhood disputes and reputation tarnishing, and through news media investigations and highly public litigation. It’s important in any of these situations, and others, to be ready to act. Sitting still during a crisis is not an option.
And to be ready to act, it’s essential that your company has been trained and tested. The Echols Group makes sure key issues are bolstered by key messages. We prepare executives, managers and spokespersons for the often nerve-wracking moments of crisis management. We work in a partnership with you – in the field, at your office or over the phone – to get things fixed as quickly and as permanently as possible.
Here's How to Fix It
Pay attention. You are not the first to experience a business crisis. Nor will you be the last. Keep this in perspective at all times. There is a corporate crisis from which you can learn - both what to do and what not to do. Read, watch and listen to news stories about companies that are mired in the muck, and assess how they are responding. You can be sure that your competitors are doing it, too.