CLIENTS
For more than two decades, Lee Echols has provided media and issues management counsel to clients across the United States. His counseling framework is built upon a triangle of honesty, speed and solution. "With most business issues or corporate crises, I advise clients to believe in that triangle, using it as the foundation of their own strategy," Echols said. "You have to make an uncomfortable issue simple so that people can understand it fairly easily. It's best to tell them the truth, tell it to them as quickly as possible, and then tell them how you fixed the problem."
Dozens of companies, non-profit organizations, business executives and government officials have worked with Lee Echols on hundreds of media relations projects, public awareness programs and crisis management actions. Here's a sampling.
- Atlanta Apartment Association. Media and crisis management on industry issues including apartment resident safety, government inspections, rent gouging.
- Atlanta Olympic Games. Media and crisis management and public spokesperson on post-Games bid controversy. Learn more...
- Grady Health System. Media training and crisis communications training for huge public hospital and Level 1 trauma center.
- Metro Atlanta Chamber of Commerce. Marketing and communications program management, plus management of advertising and website initiatives. Learn more...
- Archdiocese of Atlanta. Message development and media management for international refugee resettlement issues.
- Georgia State University College of Law. Issues and visibility assessment in advance of college's 25th anniversary; message development and editorial programming. Learn more...
- City of Atlanta Water Department. Community relations and issues management, plus message development, to support Atlanta's multi-billion dollar rebuilding of its water and sewer infrastructure.
- Ambassador Andrew Young. Media and issues management and public spokesperson for Atlanta mayor and Georgia gubernatorial candidate, who also served as United Nations ambassador and United States congressman. Learn more...
- Palmetto Dunes at Hilton Head Island. Community relations, message development and issues management to help mitigate protracted disputes with property owners. Learn more...
- Aflac. Media training and issues management for high-profile insurance company's senior managers and executives.
- Balfour Beatty Capital. Message development and community outreach for United States public-private partnership division of leading United Kingdom construction company.
- McKenna Long & Aldridge. Issues and media management for the law firm's clients, including a coastal Georgia community seeking to broaden its limited municipal water supply.
- Northside Hospital, Atlanta. Issues management and marketplace positioning for the hospital's growth strategy and campus expansion. Learn more...
Here's How to Fix It
Start talking. Using the key messages as the foundation, write a news release. Disseminate to key media, and post on your website. Conduct a news conference only if you really, really, really want to do one. Update your messages regularly and continue your stream of information. The thing above all that makes people nervous in a crisis? Lack of information.


