ABOUT US

Early in his career, Lee served as a public relations manager for the Atlanta chapter of the American Red Cross. It was there that he developed a passion for tackling difficult communications issues and for managing crisis activities. “My work with the Red Cross opened my eyes to the importance of compassionate and practical crisis response,” Echols said. “I learned to focus on solutions that could be delivered quickly. In many cases, it’s not the type of crisis that matters as much to individuals or to businesses. It’s the ‘getting out of it’ part that is most important.”

Today, he has logged nearly 25 years experience in the communications industry. He has developed strategic programs that have enabled organizations and companies to work effectively with the news media, as well as to position their communications needs with strength, direction and impact. Lee has conducted numerous issues and crisis management programs for his clients and provided media and presentation training for more than 2,500 business executives throughout the United States.

His professional colleagues and clients have included Andrew Young, Shirley Franklin, Tom Johnson and Billy Payne. The vision and accomplishments of these individuals are well documented, and Lee has had the privilege of supporting many of their efforts with communications strategy, media and issues management, and policy counsel. “Good client relations start and finish with a commitment to solving problems. That’s what I strongly believe and seek to accomplish every day,” Echols said. “If you can bring people together, even as adversaries, the chances of solving problems dramatically increase.”